{ "fields": [{ "title": "Aus welcher Branche kommen Sie?", "name": "industry", "align": "row", "icon": "true", "type": "radio", "choices": [ { "label": "Kreativ", "value": "creative", "type": "button", "icon": "creative" }, { "label": "Bildung & Ausbildung", "value": "education-training", "type": "button", "icon": "education" }, { "label": "Tourismus", "value": "hospitality", "type": "button", "icon": "hospitality" }, { "label": "IT, Technik & Software", "value": "it-tech-software", "type": "button", "icon": "it" }, { "label": "Medien & Verlagswesen", "value": "media-publishing", "type": "button", "icon": "media" }, { "label": "Non-Profit", "value": "non-profit", "type": "button", "icon": "nonProfit" }, { "label": "Handel", "value": "retail", "type": "button", "icon": "retail" }, { "label": "Andere", "value": "other", "type": "button", "icon": "other" } ] },{ "title": "Über welche der folgenden digitalen Ressourcen verfügt Ihr Unternehmen?", "name": "assets", "align": "row", "icon": "true", "type": "checkbox", "choices": [ { "label": "Unternehmenswebseite / Onlineshop", "value": "websites", "type": "button", "icon": "websites" }, { "label": "Landing Pages", "value": "landing-sites", "type": "button", "icon": "landingPages" }, { "label": "Social Media-Seiten", "value": "social-media", "type": "button", "icon": "socialMedia" }, { "label": "Unternehmensblog", "value": "blogs", "type": "button", "icon": "blog" }, { "label": "Mobile Applikationen", "value": "apps", "type": "button", "icon": "apps" } ] },{ "title": "Welche der folgenden digitalen Marketingkanäle und Taktiken nutzt Ihr Unternehmen?", "name": "channels", "align": "row", "icon": "true", "type": "checkbox", "choices": [ { "label": "Unternehmenswebseite / Onlineshop", "value": "websites", "type": "button", "icon": "websites" }, { "label": "Blogging", "value": "blogging", "type": "button", "icon": "blog" }, { "label": "Social-Media-Beiträge", "value": "social-media", "type": "button", "icon": "socialMedia" }, { "label": "Online-Display-Werbung", "value": "display-advertising", "type": "button", "icon": "displayAd" }, { "label": "Suchmaschinenmarketing (z. B. AdWords)", "value": "search-engine-marketing", "type": "button", "icon": "searchEngineAd" }, { "label": "Retargeting", "value": "retargeting", "type": "button", "icon": "retargeting" }, { "label": "Social-Media-Werbung", "value": "social-media-ads", "type": "button", "icon": "socialMediaAd" }, { "label": "Pressemitteilungen", "value": "press-releases", "type": "button", "icon": "media" }, { "label": "SEO (Suchmaschinenoptimierung)", "value": "seo", "type": "button", "icon": "seo" }, { "label": "E-Mail-Marketing", "value": "newsletters", "type": "button", "icon": "newsletter" } ] },{ "title": "Wie oft veröffentlicht Ihr Unternehmen neue Inhalte? (z. B. Blogbeiträge, Social Media-Inhalte, Pressemitteilungen, Newsletter)", "name": "activity", "align": "column", "icon": "false", "type": "radio", "choices": [ { "label": "Nie", "value": "1", "type": "button", "icon": "" }, { "label": "Jährlich", "value": "2", "type": "button", "icon": "" }, { "label": "4-6 mal pro Jahr", "value": "3", "type": "button", "icon": "" }, { "label": "Monatlich", "value": "4", "type": "button", "icon": "" }, { "label": "Wöchentlich", "value": "5", "type": "button", "icon": "" }, { "label": "Täglich", "value": "6", "type": "button", "icon": "" } ] },{ "title": "Welche der folgenden Kennzahlen werden in Ihrem Unternehmen aktiv verfolgt? (alle zutreffenden auswählen)", "name": "insights", "align": "row", "icon": "true", "type": "checkbox", "choices": [ { "label": "Webseiten-Traffic", "value": "website-traffic", "type": "button", "icon": "websiteTraffic" }, { "label": "Absprungsraten", "value": "bounce-ratio", "type": "button", "icon": "bounceRatio" }, { "label": "Mobile Nutzung", "value": "mobile-usage", "type": "button", "icon": "mobileUsage" }, { "label": "Konversionsraten", "value": "conversion", "type": "button", "icon": "conversion" }, { "label": "Page Authority", "value": "page-authority", "type": "button", "icon": "pageAuthority" }, { "label": "Keyword-Rankings", "value": "keyword-ranking", "type": "button", "icon": "keywordRanking" }, { "label": "Öffnungs- & Klickraten", "value": "or-ctr", "type": "button", "icon": "orCtr" }, { "label": "Impressions", "value": "impressions", "type": "button", "icon": "impressions" }, { "label": "Klicks", "value": "clicks", "type": "button", "icon": "clicks" }, { "label": "Kosten-pro-Klick (CPC)", "value": "cpc", "type": "button", "icon": "cpc" }, { "label": "Follower", "value": "followers", "type": "button", "icon": "followers" }, { "label": "Likes und Shares", "value": "likes-shares", "type": "button", "icon": "likesShares" }, { "label": "Erwähnungen", "value": "mentions", "type": "button", "icon": "mentions" }, { "label": "Andere", "value": "other", "type": "button", "icon": "other" } ] },{ "title": "Wann haben Sie zum letzten Mal eine Ihrer Kampagnen (z. B. Seiten, Inhalte, Newsletter, Anzeigen) basierend auf Daten geändert?", "name": "big-data", "align": "column", "icon": "false", "type": "radio", "choices": [ { "label": "Nie", "value": "1", "type": "button", "icon": "" }, { "label": "Ist eine Weile her", "value": "2", "type": "button", "icon": "" }, { "label": "In diesem Quartal", "value": "3", "type": "button", "icon": "" }, { "label": "In diesem Monat", "value": "4", "type": "button", "icon": "" }, { "label": "Letzte Woche", "value": "5", "type": "button", "icon": "" }, { "label": "Diese Woche", "value": "6", "type": "button", "icon": "" } ] },{ "title": "Können Sie den Wert Ihrer digitalen Marketingkanäle nachweisen?", "name": "kpi", "icon": "false", "type": "radio", "choices": [ { "label": "Ja", "value": "1", "type": "button", "icon": "" }, { "label": "Nein", "value": "2", "type": "button", "icon": "" } ] },{ "title": "Was sind die größten Herausforderungen in Ihrem Unternehmen in Bezug auf das digitale Marketing? (alle zutreffenden auswählen)", "name": "challenges", "align": "column", "icon": "false", "type": "checkbox", "choices": [ { "label": "Wahl der richtigen Kanäle", "value": "choosing-the-right-channels", "type": "button", "icon": "" }, { "label": "Produktion von hochwertigen Inhalten", "value": "producing-enough-quality-content", "type": "button", "icon": "" }, { "label": "Messen, was funktioniert und was nicht", "value": "measuring-what-works-and-what-doesnt", "type": "button", "icon": "" }, { "label": "Fehlen von geeigneten Partnern", "value": "no-suitable-partners-for-what-we-want-to-do", "type": "button", "icon": "" }, { "label": "Verständnis für Preise und wofür wir genau bezahlen", "value": "understanding-the-pricing-and-what-we-are-paying-for", "type": "button", "icon": "" }, { "label": "Begrenztsein durch die Tools und ihre Features", "value": "being-limited-by-the-tools-and-their-features", "type": "button", "icon": "" }, { "label": "Fehlende Hilfe, wenn es Probleme gibt", "value": "getting-help-if-we-have-issues", "type": "button", "icon": "" }, { "label": "Unsere altmodische Unternehmenskultur", "value": "having-an-old-fashioned-company-culture", "type": "button", "icon": "" }, { "label": "Fehlender Mut, um Ideen umzusetzen", "value": "being-brave-enough-to-carry-out-the-ideas", "type": "button", "icon": "" }, { "label": "Mangelnde Expertise ", "value": "Lacking-skills-for-what-we-want-to-do", "type": "button", "icon": "" }, { "label": "Nicht genug Zeit", "value": "Not-enough-time-for-what-we-want-to-do", "type": "button", "icon": "" }, { "label": "Andere", "value": "other", "type": "button", "icon": "" } ] } ] }